Re-brand / Wayfinding
Field: School Project
Objective:
The identity must be able to be reproduced in a single colour version. Must be scalable — flexible enough to be used on either a business card or a billboard. Should reflect the essential nature of the Distillery Historic District.
Solution:
Using the original logo, I reproduced a few sketches and variations with new possibilities. My goal was to keep the antique look of the Distillery but also provide a more modern version of the identity. Hence, the building still maintains the original shape, but is now simplified with suited typography.
2 - 3
<
>
Re-brand / Wayfinding
Field: School Project
Objective:
• Use your own photographs or
illustrations to create a poster for
the Distillery.
• Design templates for a wayfinding
system.
Solution:
• Using some of the photographs taken, I
brought together a mini collage of the
Distillery. The lines in the background
represent map. The duo tone brings out
the antique feel, while the type keeps a
modern balance.
• The entrance sign is made of glass
which is clean, modern and welcoming
to visitors.
